A chance, whatever it is you do for a living, to go beyond where you are and figure out how to do work that matters, work you’re proud of.
And making a contribution isn’t possible until we ship the work. Our best work happens when we contribute something new, something generous, something that makes an improvement. It helps people understand genre (not at all like ‘generic’) and the trap of becoming a hack (we must not sacrifice our standards simply to be heard). The book covers intentional action (a better way to discuss ‘design thinking’), writer’s block (there’s no such thing) and criticism (most of it comes from fear and should be regarded with kindness). If we trust our selves, we can do more than we ever imagined.
0 kommentar(er)
